vyb swim

branding, digital strategy and web design

my role

visual design; established logo and branding for VYB, designed social media assets for launch, created wireframes and mock-ups for pass off of initial website design

project overview

While working at RAJ Swim, leaders pulled together a group of young women working in different areas of the business to help set the foundation for a new swim line, VYB. One of the initial core concepts of VYB was to utilize ‘deadstock’ fabric. This allowed RAJ Swim to have a more eco-conscious brand in their portfolio while making use of fabrics that would have eventually become unnecessary waste.

As the sole visual designer at RAJ Swim, I was responsible for creating the logo for VYB Swim. Once we established the logo, I created hang tags, social media launch assets, and wireframes and mock-ups for the website.