Snap Meals

end-to-end packaging design

my role

visual design, photoshoot management, & art direction at FreshRealm

project overview

Snap Meals was developed as a test brand to run in a well-known grocery chain. Our team quickly developed a story for this brand to play alongside and serve as a base concept for the artwork. It was important for the brand and packaging to communicate convenience and low effort/time involved for the customer while still having access to a yummy meal. 


One of the requests from the client was to show photos of the meal on the packaging. I coordinated our internal team as well as external partners to shoot the two meals for the packaging.

list of skills - adobe creative suite, concept development, art direction, brand strategy, print design, asset development, and direct-to-consumer

packaging development

from base concept to print execution

 

eCommerce photo assets

managed and directed in-house photoshoot